Friday 27 September 2013

Semiotic Theory

Semiotic theory focuses on the social and cultural meaning of signs and codes and conventions. Signs consist of an image, a word or an object. We all respond to signs in many different ways whether we agree or disagree with it. These signs can be presented in many different forms whether it is from an image, a word or a video. Semiotic theory is the study of signs in three different stages these are:

The perception stage - the person becomes aware of a sign.
The manipulation stage - the person interprets the sign and decides how to respond to it.
The consummation stage - the person responds.

Denotation 
The literal meaning of a word.
Example: the word home is a place where someones lives.

Connotation 
The hidden meaning and associations behind the word.
Example: the connotation of home suggests security, comfort and family.

This theory can apply to music magazines because if a magazine was dark and depressing it wouldn't attract people to buy the magazine. However, if a magazine was bright and colourful it would be positive and attract more people.





2 comments:

  1. This is a minimal graded piece of work which has failed to meet any of the criteria by which to score at A level. You need to make sure you are using images to support your work as it will meet the criteria of making the blog engaging and your use of ICT mark. This work does not show that you have thought about the question or engaged with the task.

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  2. Ian,

    You have successfully attempted all of the bog posts, however they are at a basic level. You have had numerous lessons to update and improve all the work set (and indepentently).

    Your target is a B - the work you have completed so far is currently acceptable, but will need a lot more creativity, effort and hard work to meet your target grade.

    You need to alter your work ethic and apply yourself better to acheive the highest possible grades.

    Mr McCann

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