Pugs - Normally in the corners of the page and are either bar code or price tags.
Banner - Text on a coloured background that stands out.
Puff - Shows whats inside the magazine.
Buzz words- Words such as "Exclusive" and "free" that promotes whats inside.
Strap Line - Phrase that is memorable to the magazine.
Masthead - The name of the magazine.
Caption - Description of the image.
Headline - The largest font on front cover to show main story.
Sell lines - Text that atrracts the audience to buy the magazine.
Anchorage Text - The way text helps to show the meaning of a picture.
Drop Capitals - A large letter at the beginning of an article.
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